Jepara as a center for Indonesian furniture is a small town located at the north end of Central Java, a city full of culture and crafts carving crafts .if discusses the art of carving, of course, already synonymous with Jepara city, a city that continues to grow with the art of carving crafts, so now a city of the furniture industry, which is ready for marketing outlets both domestic and international markets.
At first, the geographic concentration of industries conducted with the involvement of the supporting industry, or better known as the cluster (cluster) .jepara become the largest furniture industry cluster in Indonesia, because of turnover and its workforce was the largest in Indonesia. jepara strategies employed in this business is the triangular positioning, differentiation and brand jepara very strong and dominan.Jepara as cluster centers Indonesian furniture industry has a reliable craftsman spread in 13 districts Jepara.
In 2004 the government reported that there were approximately 3539 units of furniture-producing companies listed in the service trade, industry, cooperatives and planting modal.dan beyond it estimated there were 15000 more entrepreneurs in small-scale furniture .if totaled terms of manpower, Jepara able to absorb up to 85000 workers.
Jepara furniture industry became dominant sector as the highest contributor to Gross Domestic Product (GDP) .In 1998 jepara recorded position of the industrial sector reached 61.3%, hotels and restaurants sector is 29.9%, the service sector 2.7%, the financial sector 2.4%.
Until now jepara which incidentally is the center of Indonesian furniture is able to produce about 400 containers for each month into foreign markets, not to mention the delivery to the area of the archipelago itself, especially when entering the month of September-March, the number will increase rapidly until it reaches 600-700 containers month for the international market. remarkable not.
Data from the department of trade, industry, investment and cooperative disclose that the actual export Jepara furniture and handicrafts have penetrated at least 78 countries with the details of the volume of 52642.5 tons with a range of values reached $ 112.6 million .This is what makes the city renowned for Indonesian furniture center, which is done by people Jepara own talents and skills from birth.
As the center of the furniture should Jepara Indonesia will maintain the quality of its products and continuously improve marketing as well as possible .and it is not impossible if later jepara future will dominate the international furniture market, pray just hope that possible, as this will bring the sweet name of Indonesia in the eyes of the world.
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